Wiener Werkstätte Rosh Hashanah Postcard Set

The postcards in this set were adapted from works in the Jewish Museum collection originally produced in Vienna (Austria), c. 1910-1912. On these postcards, Wiener Werkstätte textiles frame greetings for Rosh Hashanah. They were likely made by Lehrlingsheim Zukunft, a Jewish youth organization and orphanage that provided vocational training to its children to cultivate Jewish craftsmanship. Capitalizing on the popularity of its textile designs, the Wiener Werkstätte may have licensed these cards for consumers to personalize with greetings or images within the circular and square frames. A youth organization employing these types of cards is unsurprising given that tzedakah (the Jewish practice of charity) was widely embraced by upper middle–class Jewish women in Vienna during this time.

Printed at center: In Hebrew: "לשנה טובה תכתבו" :  May you be inscribed for a good year
In German: "Herzlichen Glückwunsch zum neuen Jahre!" :  Sincere wishes for the New Year!

This postcard set complements the exhibition Modernity and Opulence: Women of the Wiener Werkstätte, on view at the Jewish Museum from July 17 to November 15, 2026. The exhibition sheds new light on the role that Jewish women played as artists, designers, patrons, and tastemakers for the Wiener Werkstätte, shaping modernist aesthetics in early twentieth-century Vienna and beyond.

Paper
7 Color Postcards

4" x 6"